Embrace your shyness
Rather than caring so much whether you can chat him up on the golf course, a very sophisticated buyer will look for those knowledge points that you have. -Brian Drum, CEO of Drum Associates in New York
Financial advising isn’t necessarily a business for wallflowers, but if you’re someone who happens to break a sweat when compelled to work a room, focus on your strong suit instead. Even if you don’t have a vibrant, I’m-one-of-the-guys, frat-boy personality, you can still succeed.
Even more bookish sorts who may not have vibrant social skills still have a place in this field, maintains Brian Drum, CEO of Drum Associates in New York City. Rather than caring so much whether you can chat him up on the golf course, “a very sophisticated buyer will look for those knowledge points” that you have, Drum says. So, if your strength is your command of money-related minutiae, pursue those clients who will appreciate your expertise.
-Brian Drum, CEO of Drum Associates in New York, in 6 Surefire Ways to Boost Results, Impress the Boss, and Get Noticed
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